P R I V A C Y P O L I C Y

  • We collect both personal and non-personal information to help us serve you better. The types of information we collect include:

    Personal Information:

    • Contact Details: such as name, email address, phone number, billing address, and shipping address.

    • Payment Information: such as credit/debit card details and other financial information for processing transactions.

    • Account Information: if you create an account, we may collect username, password, and purchase history.

    • Purchase Information: details related to the products or services you have purchased, including transaction history.

    Non-Personal Information:

    • Device Information: IP address, browser type, operating system, and device identifiers.

    • Usage Information: information on how you use and navigate our Site, including pages viewed, links clicked, and time spent on pages.

  • We process your personal information based on the following legal grounds:

    • Performance of a Contract: To provide you with the products and services you request, including managing payments and deliveries.

    • Legitimate Interest: To improve and personalise your shopping experience, provide customer support, and conduct marketing (where applicable).

    • Consent: Where we rely on your consent for marketing communications, you may withdraw your consent at any time.

    • Compliance with Law: To fulfil legal obligations such as tax laws and fraud prevention.

  • As a data subject, you have the following rights under the General Data Protection Regulation (GDPR):

    • Access: You can request a copy of the personal data we hold about you.

    • Correction: You can ask us to update or correct inaccurate information.

    • Deletion: You may request the deletion of your personal data, provided there are no legal reasons for us to retain it.

    • Restriction: You can ask us to limit the processing of your personal data.

    • Data Portability: You may request a copy of your data in a machine-readable format.

    • Right to Object: You have the right to object to our processing of your data for marketing purposes.

    • Withdraw Consent: Where we rely on consent, you may withdraw it at any time.

    To exercise any of these rights, please contact us at [support@al-aurum.com].

  • We use cookies and similar tracking technologies to improve your browsing experience, analyse website traffic, and personalize content and advertisements. You can control the use of cookies through your browser settings, but some features of the Site may not function properly if cookies are disabled.

  • Your personal information may be transferred outside the UK or European Economic Area (EEA) to our service providers who operate in other countries. We ensure that any transfers are done in compliance with data protection laws and that your data is treated securely.

  • We use the information we collect for the following purposes:

    • Order Fulfillment: To process and deliver your orders, including sending order confirmations and shipping notifications.

    • Customer Support: To respond to your inquiries, resolve issues, and offer after-sales support.

    • Marketing Communications: With your consent, we may send you emails about new products, special offers, and other updates.

    • Improvement and Personalisation: To analyse how our customers use our Site and improve its functionality and the services we offer.

    • Legal Compliance: To comply with legal obligations, including fraud prevention and meeting our record-keeping duties.

  • We may share your personal data with:

    • Service Providers: Trusted third-party partners who help us with functions like payment processing, order fulfillment, website maintenance, and customer support.

    • Legal Authorities: If required to comply with a legal obligation or protect our rights or those of others.

    • Business Transfers: If AL AURUM is involved in a merger or acquisition, your data may be transferred as part of the transaction.

    We do not sell or rent your personal information to any third parties.

  • We take appropriate technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

  • We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the updated Privacy Policy on our Site. Your continued use of the Site after the changes are posted constitutes your acceptance of the revised Privacy Policy.

  • We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying legal, accounting, or reporting requirements. For example, we may retain your order details to comply with tax and accounting regulations.

At AL AURUM , we are committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit our website [https://www.alaurum.com] (the "Site") and when you purchase products from us. By using our Site or purchasing our products, you agree to the practices outlined in this policy. If you do not agree, please do not use the Site.

C O N T A C T U S

If you have any questions or concerns about this Privacy Policy, please contact us at:

AL AURUM
Email: [info@alaurum.com]
Phone: [+44 7777744556]

This privacy policy is designed to comply with the Data Protection Act 2018 and the UK GDPR.